Multiple BrandsOne philosophy.
We don't build restaurants. We build places people return to.
01 Our philosophy
Across Bento B, Noboru, Koja, Blockheads and Latreia, we are creating distinct spaces with a shared philosophy: craft over shortcuts, culture over trends, and hospitality that people can feel. Our brands bring together vegetarian Japanese dining, Japanese–Korean cultural experiences, fast-casual sandos, vinyl listening culture, Korean bakery, specialty coffee, books, manga, workshops, events and community.
- i.
Cozy and Immersive Spaces
Our brands are built around more than service - they are built around experience. From Blockheads to Bento B, each space is designed to feel like home, where every detail contributes to how a guest feels inside it.
- ii.
Beyond Food: Cultural Integration
We believe in the power of cultural immersion. By weaving Japanese pop and street culture into our venues - through music, books, manga and vinyl - we offer guests a gateway to explore diverse cultures. Our merchandise and collaborations are not just products; they are pieces of a larger narrative that each guest contributes to.
- iii.
Engaging and Interactive
Storytelling is at the core of what we do. Through community-driven initiatives, we strive to foster a sense of belonging - making every guest feel part of something larger. Our mission is to create welcoming spaces where food and culture combine into experiences that resonate long after the meal.
02 - 06Five doors
Not one restaurant.
Many worlds to walk through.
Keep scrolling. The room around you changes as one world becomes the next.
Fig. 02 · the room, Ahmedabad
Fig. 03 · among the booksBento-B
Vegetarian Japanese diner
Bento B began with one question: why should authentic Japanese food be difficult for vegetarian diners in India? Built around ramen, sushi, bento boxes, manga and neighbourhood dining, Bento B brings Japanese culinary philosophy into warm, accessible spaces designed for repeat visits. Now across Ahmedabad, Jaipur and Vadodara.
Meet the resident
of Noboru.
Named after a Murakami character, watched over by a house cat. Built for students first, and for anyone who wants more than a meal - film, music, conversation, stillness.
Blockheads
Gujarat's first vinyl listening café.
Inspired by Japan's intimate listening bars. Music isn't background here - it's the reason to stay. By day, a third space for the city. By night, Afterhours: the room after the room.
Inspired by Japan’s convenience stores and sando bars.
Korean and Japanese-inspired sandos. No filler, no shortcuts - everything made in-house. Loud, fresh, unmistakably packaged.
A Korean bakery, baked before the city wakes.
Founded by Sungyu Eom - Simon - a Korean baker who moved his craft to Ahmedabad without compromise.Latreia brings the warmth of traditional. Korean baking to Indian cities. With roots in soul food and meticulous craftsmanship, every product is handmade using fresh ingredients, balancing nostalgia with novelty.
03 Why 42.1
Multiple brands.
One obsession.
We are not a chain. We are not a restaurant group. We are obsessed with one question - what makes a space worth returning to - and we answer it many different ways. Same hands. Same standards. Many completely different worlds.
